EXPERIENCE

WARNER BROS DISCOVERY

Social Marketing Manager

Owns social marketing strategy and execution for entertainment properties across US networks.

  • Leads multi-platform organic and paid social campaigns to achieve awareness and engagement KPIs.

  • Leads agencies through development of best-in-class social content; partners with PR, Media, Program Marketing, Talent, Brand Creative, In House Execution (Studios) and Development teams to drive outcomes.

  • Owned a total social production budget of 1M over the first year in seat, activated against 1.1M in media spend.

  • Successfully spearheaded organic Twitter takeovers across network handles, transforming premiere dates into must-be-at events, driving record engagement (7M impressions) and setting a new standard for social launch activations.

  • Mentors junior staff, guiding a 5 person team through execution and research.

  • Highlights:

    • Garnered organic social support across 16+ media brands for the premiere of a new Harry Potter franchise show, hosted by Helen Mirren. Combined with our second screen experience, we trended at #12 nationally on Twitter on premiere day.

    • Successfully led social audiences back to the first live SAG Awards in two years, trending at #1 nationally on Twitter on the same night as the Euphoria finale and increasing video views five fold YoY.

    • Launched two seasons of Impractical Jokers, gaining 6.7M views across Instagram, Twitter, Facebook, YouTube and TikTok. Grew the franchise’s TikTok audience by 500k followers in less than a year, to a total audience of 3.2M.

    • Owns all content and social strategy for truTV brand. Brought in 2.2M in earned revenue on YouTube in 2022.

MADA ANTON IMAGES

Freelance Photographer

Seasoned photography professional, editor and retoucher.

  • Primary focus: portraiture, events and product photography.

  • Also skilled at capturing lifestyle, architectural, food and travel photography.

  • Highlight: Contributed photography, retouching and social media content planning for the Atlanta Food and Wine Festival.

THE HOME DEPOT

Senior Editor, Social Media Creative

Played key brand stewardship role, strategically bridging the gap between marketing briefs, agency executions and media platform best practices.

  • Led data-driven creative strategy across social platforms to achieve awareness, traffic and sales KPIs.

  • Led development of best-in-class social content, partnering with Broadcast, Online Advertising, CRM and Digital channels to ensure brand consistency.

  • Developed 100+ campaigns, 26 in-house executions and 11 custom productions. Owned a total production budget of 6.5M over 2.5 years (activated against 32M in media spend).

  • Piloted new agile work streams and cross-collaborative pod structures that led to an organization-wide shift toward omni-channel strategy.

  • Co-led social campaigns for the top 2 most competitive sales periods for the company (Black Friday and the Spring Sales Event), curating custom creative for hyper-targeted Hispanic, African American and Puerto Rico audiences.

  • Highlights:

    • Led development of first-ever branded custom emoji and hashtags on Twitter (activated with a FirstView media buy), resulting in 34.4M impressions and exceeding benchmarks for Engagement Rate, Click-Through Rate, and Video-View Rate.

    • Spearheaded innovative CGI executions that drove 200+M impressions and + 182% increase in ROAS YoY.

    • Was part of the team that brought “Skelly” to market (the 12ft Halloween skeleton that went viral on social).

Photography Project Manager, Creative Services

Planner for in-house creative agency, driving cross-functional stakeholders and studios towards common goals, supporting across advertising and online initiatives.

  • Managed production on 65+ photo shoots for UX, Digital, Social Media, CRM, Online Advertising, Print and Enterprise Marketing teams.

  • Managed a variety of production types, from low-budget shoots to months-long productions with budgets up to 1M.

  • Highlights:

    • Ran the patio photography program in 2018, consolidating image needs from enterprise stakeholders; generated 11,000+ assets, including a new value-add patio inspiration video series.

    • Piloted new executions (GIFs, stop motion animation), expending my team’s portfolio of asset offerings.

Studio Photographer

Key player on a team of 10 photographers handling all shooting, lighting and file management in high-production 360 product photography studio. 

  • Produced daily 360 spin animations and photography while maintaining quality standards.

  • Increased studio output by standardizing lighting processes across product categories.

  • Developed a streamlined image upload system and implemented automation to eliminate the need for manual uploading.

Skills

Creative: art direction, copywriting, editing, Adobe Creative Suite

Strategist: data-driven and results-oriented, early adopter of new platforms and features, highly resilient and adaptable

Trust builder: fostering strong partnerships, project management, people management, persuasive with senior stakeholders